Many companies possess authoritative data that large language model-powered search engines love to crawl -- in their product catalogs. But they don't know how to show them to the LLMs.

This week, Adobe released Catalog Agent, which analyzes and optimizes catalog data and web product pages. According to Adobe, it "influences the hidden layer crawled by LLM bots" without making visible changes to the human view. It is available to subscribers of Adobe Commerce, Adobe Commerce as a Cloud Service and Adobe Commerce Optimizer.

Catalog Agent works in combination with other recently released Adobe AI search optimization (AISO) tools, including LLM Optimizer and Brand Visibility. It incorporates technology and data from the Semrush acquisition. Other tech vendors working on similar tools include Shopify and SAP, as well as smaller competitors such as Yotpo and Fabric.

Digital catalogs are very authoritative to LLM search bots, said Liz Miller, analyst at Constellation Research, because they contain so many elements the bots crave.

"They are structured, so it's super easy and lightning fast for an algorithm to go and look at that [content]," Miller said. "It is constantly updated and -- if set up correctly -- it has a real-time, native integration to an ERP backend that lets you know all the details about the product, as well as all the supply chain details about that product: Is it available? Is there a backlog? If I order it today, what happens with the shipping? Commerce platforms are very, very good at pulling all of that information together."

Adobe's AI product Catalog Agent screenshot — Adobe's AI product Catalog Agent finds things to optimize for AI search and aggregates them in a single screen for human review.

'Zero-click' marketing

Making product catalog descriptions, pricing, images and video discoverable to AI search engines is jus

Adobe releases AI search product catalog optimization tool

Suggested for you

More Stories

This hotel-inspired hospital is designed to make high-risk pregnancies feel less scary

High brightness retail digital signage: a buyer’s framework for shop window and outdoor facing deployments

Mercedes-AMG A45 S bows out with £68k Final Edition

Ookla Study in Manila: Carrier VoLTE Networks Prove to Outperform OTT Apps in Voice Quality and Reliability

Paramount Temporarily Halts Merger With Warner Brothers And CNN

Glenn Beck: The housing crisis will spiral out of control unless we do this NOW

Discussion