The Ecobank JoyBusiness SME Fair 2026 enters its second day on Saturday, November 14, with shoppers, families and business enthusiasts expected at Ghud Park, Accra Mall, to explore a wide range of Ghanaian products and services.

The first day of the three-day exhibition ended on a high note on Friday, drawing attention to the growing range of businesses using the platform to reach new customers, promote their brands and expand their market presence.

Powered by Joy News in callabortion with Ecobank, the fair has brought together more than 80 brands across food and beverages, fashion, beauty, agriculture, technology, finance, household products, real estate and other sectors.

From locally processed foods and fresh farm produce to clothing, cosmetics, electronics and digital business solutions, the exhibition offers visitors the opportunity to discover and purchase products from different businesses at one location.

Food and beverage exhibitors include Didi Shito, Corki Ventures, Gold Coast Foods' Sankofa Spices, Manellah Foods, Adjoor Ventures, Yaapee Royal Foods and Nutrismart Ventures.

Visitors can also sample or purchase products from Delsoy, Orave Juices, Jussvina Drinks, Koa Impact Commerce, Pinnacle Coco and Green Cup, among others.

Fashion and beauty businesses are equally well represented, with brands such as Haute Xklusive, La Robe Classique, Regy Couture, Kofikyere Klothing, Asangenta, Haus of Lush and RNS Beauty displaying their products.

Technology and digital services also feature prominently. Galop Sea Limited is showcasing laptops and accessories, while Xfromo Hypermart has mobile phones and accessories, including Google Pixel devices. Katon 360 Technologies is presenting a digital platform for SMEs, with Solid Connect exhibiting an application designed for artisans.

Other exhibitors include Atlantic Meridian EV, showcasing electric vehicles; Sintex Tank, offering water storage solutions; and DBS, which specialises in housing and roofing products.

Ecobank, MTN, the Ghana Export Promotion Authority (GEPA) and Glico Life are among the major institutions participating in the fair.

Entertainment and business opportunities

Joy Prime's KMJ and content creator Quecy Official are expected to add to the atmosphere, engaging exhibitors and patrons as the exhibition attracts attention from shoppers and audiences.

Beyond the shopping experience, the fair provides participating businesses with an opportunity to introduce their products to new customers, generate sales and establish contacts that could lead to future partnerships.

The initiative, organised by the Multimedia Group in partnership with Ecobank, is also intended to give small and medium-sized enterprises greater visibility and access to the market.

The 2026 edition builds on the maiden fair held at the same venue in October 2025.

With two days remaining, patrons are being encouraged to visit Ghud Park, interact with the entrepreneurs behind the brands and take advantage of the variety of products and services on display.

The fair continues on Saturday and Sunday, November 14 and 15, at Ghud Park, Accra Mall.

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Ecobank JoyBusiness SME Fair 2026: Day 2 promises more shopping deals, networking and excitement

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