Somotex Ghana Limited, in partnership with Jamang Enterprise, has opened a new electronics showroom, Electro Point, in Wa, the Upper West Regional capital, to expand access to household appliances and consumer electronics in the region.

The showroom, located opposite Fogu at the Old Military Station, is expected to provide residents with access to a range of appliances without having to travel to major commercial centres such as Tamale, Kumasi and Accra.

Speaking at the opening ceremony, Business Head of Somotex Ghana Limited, Shivesh Srivastava, said the investment formed part of the company's strategy to expand its retail presence across Ghana.

He said the expansion was underpinned by the company's 60-year history under the Mohinani Group, which has interests in several sectors, including manufacturing.

"Wa is a vibrant, beautiful, and rapidly growing city that truly deserves a premier retail destination like this," he said.

Mr Srivastava explained that although the showroom displayed a selection of products, the company's catalogue contained more than 400 items.

He added that some of the company's products, including air conditioners, televisions and gas cookers, were assembled locally, enabling it to offer competitive prices and after-sales support.

As part of the opening celebrations, Electro Point has brought forward its annual Black Friday promotions, offering discounts of up to 30% on selected products throughout November.

Jamang Enterprise highlights local partnership

Chief Executive Officer of Jamang Enterprise, Anala Bertrand Deyaaka, expressed appreciation to the chiefs and people of the Upper West Region for their support over the years.

He said the partnership with Somotex would enable the business to make established electronics brands, including Bhrum, Tamashi, Haier, Beko and Philips, more accessible to consumers in the region.

Mr Deyaaka said customers would also benefit from product authenticity, competitive pricing and after-sales services.

Representing traditional authorities at the ceremony, Biihee Naa, Naa Jaafar Natasung Pelpuo, welcomed the investment, citing its potential to create employment opportunities and stimulate economic activity.

He said the traditional authorities and the Tindamba were committed to supporting and protecting the business to ensure its long-term success.

Stanbic Bank offers financing options for customers

Branch Manager of Stanbic Bank in Wa, Mohammed Seidu, announced financing arrangements to help individuals and businesses purchase household appliances.

Under the partnership, Stanbic Bank account holders and walk-in customers can access personal loans, salary overdrafts and structured repayment plans to spread the cost of their purchases.

Mr Seidu said the financing arrangements were intended to make essential household appliances more affordable, particularly for civil servants and business owners.

He also highlighted the potential savings from modern inverter appliances, particularly air conditioners and refrigerators.

According to him, inverter technology can reduce electricity consumption by between 30% and 40%, depending on usage and other operating conditions.

He added that the bank was also offering asset financing for green technologies, including solar installation packages, to help customers manage electricity costs and power disruptions.

Somotex plans further expansion in Northern Ghana

Northern Regional Head of Somotex Ghana Limited, Kaushik Biswas, said the opening of Electro Point in Wa was part of the company's broader expansion plans in northern Ghana.

He described the showroom as a retail destination designed to give consumers access to quality electronics and household appliances.

Mr Biswas also announced plans to extend the company's presence to Bolgatanga as it seeks to reach more consumers across the northern part of the country.

The ceremony ended with an awards presentation coordinated by Mr Anafu, during which traditional leaders and other dignitaries, including the Digu Naa, received appreciation awards and high-definition televisions in recognition of their support.

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Somotex opens ultra-modern Electro Point showroom in Wa to boost access to home appliances

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